While word of mouth can be an excellent strategy for advertising small businesses, it is slow. If you want to grow your customer base quickly in Nigeria, you have to advertise. This article brings you different methods you can use to advertise and promote your business.
- 1 Meaning of Advertisement
- 2 Methods of Advertising
- 3 Tools for Advertising
- 4 Conclusion
Meaning of Advertisement
Advertising is the structured and composed non-personal communication, usually paid for and usually persuasive in nature about products (goods, services and ideas) by identified sponsors through various media.
Advertising in Nigeria has grown from its earliest beginning of using the town criers to announce availability of goods and services to become a big industry in Nigeria. It is now very important in the economy of the nation, considering the fact that it serves as a source of information about goods and services and also persuades consumers to patronize the advertised goods and services.
This collection of small business advertising ideas presents both the tried and true advertising ideas for your small business to effectively reach your target market and attract new customers.
Methods of Advertising
1. Internet display advertising
Here refers to using above and below the folder internet display ads employing sites and platforms. It can be displayed considering a combination of factors such as keywords, geography (city, state, country, etc), demography (age, gender, income, etc), type of website (classified sites, social networking site, forum site, news site, etc).
2. Influencers marketing
This refers to employing opinion leaders, authorities, and respected public figures to convey a message to a target audience in Nigeria. There are categories of influencers to use, depends on the one that works best for your industry, or niche. Types of influencers are end-users (consumers), intermediaries (wholesalers, distributors, etc), value-added influencers (journalists, authors, musicians, industry analysts, etc).
3. Social media marketing
This methods appears to be popular currently, not necessary effective in all situation. It involves usage of site that allows collaboration, sharing, promoting contents between people; interaction and meeting people.
4. Mobile marketing
It refers to online advertising method that utilizes mobile platforms (window, android, Ios, etc) and devices (feature phones, tablets, etc) to reach a target audience in Nigeria.
5. Search engine marketing
This is one of the popular online advertising methods in Nigeria, it leverages the search engine’s users are making to engage consumers or any target audience of a company. There are SEO and sponsored advertising.
6. Content marketing
This is the bedrock of the internet advertising method in Nigeria. Content refers to texts, creatives and messages, and anything that helps an entity to convey its values, brand’s benefits, and solutions to a target audience. Content marketing in Nigeria plays a vital role in increasing the online presence of a company or brand.
Tools for Advertising
When you create an article you put your bio and can publish it on article directories, wikis, etc. The more your article is read, the more you will be advertised online.
2. Press release
When you create a press release, then you go to news sites in Nigeria to publish your news release. The more the press release is spread and read, the more you will be advertised online.
After an app development, you can list it in apps’ stores and niche apps’ sites, etc. The more your app’s description is read; the app is downloaded and used, the more you will be advertised online. You can hire AdHang for app marketing in Nigeria.
When you create a video (demo, solution video, spokesperson video, animation video, etc), publish it on video publication’s sites. The more the video is watched, shared and liked, the more you will be advertised online.
Create a blog either as a standalone or attaching it to your existing website, ping its feed url to pinging platforms, share each post link to social media (timeline and groups you belong). The more you do these, the more you will be advertised online.
When you create your white paper, you can use above methods to spread it, and get advertised all over the internet as people will read, share, link and download the whitepaper.
6. Internet presentation
Design an internet presentation (using PowerPoint, PDF, etc), share it on tens of internet file sharing sites. The more you share, and it is read, the more you will be promoted or advertised online.
After your report is written, post it in file sharing sites, social networking sites, news sites, etc. The more you spread it, and it is read, the more you will reach and convince large number of your target audience.
8. Case study
Create your case study (depends whether the case study is for your business or for the industry you operate in), post it on your site, and blog if it is for your business, otherwise, use methods listed above to spread it all over the internet. The more you do, the more you will be advertised online.
When you make images with your name, or logo, or combination of them, share it to hundreds of image sharing sites. The more your image is viewed, used by others and downloaded, the more you will be advertised online.
After a website creation, submit it in search engines for indexing, do search engine optimization in Nigeria, include the url in the above listed tools, these will advertise you, product, service, or brand online.
Write an eBook then spread the it using social networking sites, forums, file sharing sites, etc. The more coverage, download and read you get, the more you will be advertised online and beyond.
Design your banner and place it on forums, blogs, news sites, classified sites, etc. Internet banner advertising is one of the popular advertising methods in Nigeria.
When you create your infographic (this is similar to images, photos, and PDF files advertising method in Nigeria), share it in all social media sites such as social networking sites, photo sharing sites, etc.
Create a podcast, distribute it in podcast’s sites and directories online, the more it is downloaded, and listened to, the more your messages and solutions will be publicized across Nigeria and globe.
15. Email/News letter
Create a news letter and get thousands or millions of emails of the target audience you want to reach and email them. You can hire Kikio Solution for bulk email services in Nigeria. The more you send bulk emails, and it is read; the more effective is this advertising method in Nigeria.
By choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.
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