Benefits of Blogging to Business

It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. Learn the benefits of having a blog for your business in this article.

What is a blog?

A blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging as businesses operate in an ever changing landscape of technology and consumer demands. While creating a highly developed website is a key component in establishing a comprehensive online marketing and branding strategy, the global economy’s dynamic nature requires businesses to go further.

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

Benefits of Blogging to Business

Here are five benefits of blogging for your small business:

1. Exceptional Boost To Search Engine Optimization

When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.

2. Develop And Strengthen Relationships With Existing And New Customers

Customer engagement is an immensely important element of online & branding as blogging provides the opportunity for you to connect with your existing and potential customers in a different and more conversational way.

Blogging is a good way to build trust with your target audience through high quality content that they find relevant. With an active comment sec bbl; bbl NL j NM NM b;-+tion, you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

3. Establish Your Business As An Industry Leader

It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.

Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.

4. Connect People To Your Brand

Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business. You can open up your brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques.

Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.

5. Create Opportunities For Sharing

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.

This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

What to do Before Starting a Blog

  • Decide what you want to blog about and always be authentic in your writing
  • Understand that blogging as a business for profit takes a lot of work
  • Understand the different blogging platforms
  • Read blogs and listen to podcast from successful bloggers
  • Learn basic HTML
  • Learn the basics of SEO
  • Learn some basic Photography skills
  • Keep your blog design clean and simple

Conclusion

Blogging remains a valuable tool for your business. People read articles on their phone when they wake up, over their morning coffee. They click on interesting headlines during breaks. They see useful guides which have been shared by colleagues and friends on social media. They click on content which answers the question they have typed in a search engine or asked Alexa, or Google Assistant.

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy.

When it comes to small businesses, blogging is virtually a must.
Sharing stories about you, your work, your area of expertise, your colleagues, and your customers gives potential customers the opportunity to get to know you. They can find out about what you do and will see the value you have to offer as your blog helps to raise your reputation.

Fisayo James
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